Argos Warranty Upsell

Upsell Warranty improvements

the brief

To improve the conversion rate of upselling warrantee by 5% online

how we helped

We first examined the current process for a user to add extended warrantee to their basket. This allowed us to understand where there was drop off and which products a customer were to upsell a warrantee.
We then products a new way for the site to upsell at different stages of the sales process to see which achieved a higher conversion rate. Through all this we were able to increase the conversion by 9%.