Cherry White is a fully creative ux and digital transformation consultancy.

A good user experience can increase website conversions by up to 200%.

Digital Transformation

What it is and why it matters

Digital transformation is the process of using digital technologies to change the way a business operates. This can involve anything from adopting new software to completely overhauling the way a business interacts with its customers.


Digital transformation is important because it can help businesses:

  • Improve efficiency and productivity: Digital technologies can automate tasks, streamline processes, and make it easier for businesses to collaborate. This can lead to significant improvements in efficiency and productivity.
  • Create new products and services: Digital technologies can be used to create new products and services that meet the needs of today’s customers. This can help businesses to grow and expand their market share.
  • Improve customer experience: Digital technologies can be used to improve the customer experience by making it easier for customers to interact with businesses and get the information and services they need. This can lead to increased customer satisfaction and loyalty.
  • Gain a competitive advantage: Businesses that embrace digital transformation can gain a competitive advantage by being able to offer better products and services, improve customer experience, and operate more efficiently than their competitors.


Digital transformation is not without its challenges. Businesses that want to embrace digital transformation need to have a clear vision for how they want to use digital technologies, and they need to be willing to invest in the necessary resources. However, the potential benefits of digital transformation are significant, and businesses that are able to successfully embrace it can reap significant rewards.

Tips for businesses that are considering digital transformation

Start with a clear vision: What do you want to achieve by embracing digital transformation? Once you know your goals, you can start to develop a plan for how to achieve them.

Invest in the necessary resources: Digital transformation can be expensive, so you need to make sure that you have the resources you need to be successful. This may include investing in new software, training employees, and hiring consultants.

Be patient: Digital transformation takes time. Don’t expect to see results overnight. Be patient and persistent, and you will eventually see the benefits of digital transformation.

Digital transformation is a complex and challenging process, but it can be incredibly rewarding for businesses that are able to successfully embrace it. If you are considering digital transformation for your business, I encourage you to do your research and make sure that you are prepared for the challenges ahead.


Here are some examples of how digital transformation has been used to improve businesses:

These are just a few examples of how digital transformation has been used to improve businesses. As digital technologies continue to evolve, we can expect to see even more innovative ways for businesses to use digital transformation to their advantage.

Experience strategy

Setting out key objectives and KPIs to measure the financial and experience rewards of a project using existing customer knowledge and feedback.

Experience analytics

Highlight and identification of for areas of improvement and lost opportunities. Using the latest tools in web and offline communication to build the experience of your service.

Customer research

Identification and prioritisation of the customer objective. Understand how you service is currently involved in the process and categorise potential project scopes.


Taking all the knowledge built up to build a service that can be effect less integrated into the customers process, through technology advances.

Service design

Using the research to design the end to end customer process and how and when is best for your service to be involved to gain the best experience.

Communication & Marketing

Experience is not just system or a service, it is how you promote yourself and deal with any positive and negative scenarios.

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