UX research

User Experience (UX) research

The importance of User Research

User research is the process of understanding the needs and wants of users through surveys, interviews, and other methods. It is an essential part of the UX design process, as it helps designers create products that are easy to use and meet the needs of their users.



Why is user research important?

How to conduct user research

There are many different ways to conduct user research. Here are a few of the most common methods:

Surveys are a good way to collect quantitative data about your users. You can use surveys to ask questions about your users’ demographics, needs, and preferences.

Interviews: collect qualitative data about your users. You can use interviews to ask open-ended questions about your users’ experiences with your product.

Usability testing: observe how users interact with your product. You can use usability testing to identify usability problems with your product and to get feedback from users about how to improve the product.

Ethnography: a qualitative research method that involves studying people in their natural environments. It is a way of understanding the culture of a group of people by observing their everyday lives and interactions.

What are some of the benefits of user research?

There are many reasons why user research is important. Here are a few of the most important reasons:


User research is an essential part of the UX design process. It helps you understand your users, identify usability problems, and improve the user experience of your product. If you are serious about creating successful products, then you should invest in user research.

Experience strategy

Setting out key objectives and KPIs to measure the financial and experience rewards of a project using existing customer knowledge and feedback.

Experience analytics

Highlight and identification of for areas of improvement and lost opportunities. Using the latest tools in web and offline communication to build the experience of your service.

Customer research

Identification and prioritisation of the customer objective. Understand how you service is currently involved in the process and categorise potential project scopes.


Taking all the knowledge built up to build a service that can be effect less integrated into the customers process, through technology advances.

Service design

Using the research to design the end to end customer process and how and when is best for your service to be involved to gain the best experience.

Communication & Marketing

Experience is not just system or a service, it is how you promote yourself and deal with any positive and negative scenarios.

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