User Experience (UX)​

The Different Areas of User Experience Design

User experience (UX) design is a broad field that encompasses many different areas. Some of the most common areas of UX design include:

UX research –  This involves understanding the needs and wants of users through surveys, interviews, and other methods.
Information architecture – This involves organising the content of a product in a way that is easy for users to find and understand.
User interface (UI) design –  This involves creating the visual elements of a product, such as its buttons, icons, and typography.
Interaction design – This involves defining how users interact with a product, such as how they navigate through its different screens and features.
Usability testing – This involves testing a product with users to identify any usability problems.

Specialised UX design areas

In addition to these common areas, there are many other specialised areas of UX design, such as:
Accessibility design – This involves ensuring that products are accessible to people with disabilities.
Mobile UX design –  This involves designing products for mobile devices, such as smartphones and tablets.
Emotional design – This involves designing products that evoke positive emotions in users.
Gamification – This involves using game-like elements to make products more engagin
UX designers typically focus on one or more of these areas, depending on their interests and skills. However, it is important for UX designers to have a broad understanding of all the different areas of UX design in order to create effective products.

How to Become a UX Designer

If you are interested in becoming a UX designer, there are a few things you can do to get started:
  • Learn the basics of UX design: There are many online resources and courses that can teach you the basics of UX design.
  • Get experience with user research, information architecture, UI design, interaction design, and usability testing: You can gain experience in these areas by working on personal projects, volunteering with non-profits, or getting an internship.
  • Build a portfolio of your work: Your portfolio is your chance to show potential employers your skills and experience in UX design.
  • Network with other UX designers: Networking with other UX designers is a great way to learn about new opportunities and get feedback on your work.

Experience strategy

Setting out key objectives and KPIs to measure the financial and experience rewards of a project using existing customer knowledge and feedback.

Experience analytics

Highlight and identification of for areas of improvement and lost opportunities. Using the latest tools in web and offline communication to build the experience of your service.

Customer research

Identification and prioritisation of the customer objective. Understand how you service is currently involved in the process and categorise potential project scopes.


Taking all the knowledge built up to build a service that can be effect less integrated into the customers process, through technology advances.

Service design

Using the research to design the end to end customer process and how and when is best for your service to be involved to gain the best experience.

Communication & Marketing

Experience is not just system or a service, it is how you promote yourself and deal with any positive and negative scenarios.

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